“I would highly recommend.”
“If you’re looking to grow, he’s your guy!”.”
“He has a true gift for this.”
Marketing That Works as Hard as Your Members Do
Fractional CMO for Boutique Fitness Studios
Clarify your marketing
Attract more leads
Increase your revenue
“If you’re looking to grow, he’s your guy! He’s increased our social media reach exponentially, written thousands of words worth of content, created a high-performing newsletter, and has successfully launched a product for us. - Dr. Andy Yarborough, The Well Clinic
Client-Wins Snapshot
Generated over $15,000.00 of revenue for a client in 10 days with a $125.00 Facebook ad (where before, they were getting $0 investing thousands into ads.)
Increased a client’s Instagram account from 144 followers to 34.5k followers over the span of a year with 0 paid strategies and only posting 3x a week.
Repositioned a client in their industry and helped them land a contract with one of the biggest names in their target market and get on a Top 3 podcast in their specific niche.
Does this sound familiar?
Your fitness business started strong!
A supportive community, strong word-of-mouth, and a steady stream of referrals kept your classes full, your waitlist growing, and your online memberships pouring in.
But now, the landscape has shifted.
The once-thriving momentum has slowed, and the energy that once fueled your growth has faded.
Expansion plans that once felt within reach are now clouded by the daily hustle of just trying to keep things afloat.
You know strategic marketing is crucial for growth, but…
Hiring a full-time marketing team is expensive (and honestly, overkill for most studios)
Managing freelancers across different platforms is like herding cats
DIY marketing steals precious time you should spend with clients
Standing out in a crowded market feels like shouting into the void
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Effective Strategy
Zoom out and get a holistic view of your business, your entire market, and how you fit into that bigger picture to position yourself for growth.
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Actionable Plan
Take the guesswork out of marketing and align your efforts and resources toward specific goals with practical steps that create momentum.
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Personal Support
Get direct guidance from me, a marketing pro, so you can experience personalized attention and strategies, without being handed off to an account manager.
The 7 Marketing Essentials I Improve for You
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Market fit is essential for aligning your business’s main offerings with the needs and preferences of your target market. By assessing your core products or services, understanding your target market, and identifying what sets you apart from competitors, I make sure that your business resonates with the right people and stands out in a crowded marketplace.
✓ Enhanced Customer Understanding
✓ Improved Competitive Positioning
✓ Increased Market Relevance
✓ Better Resource Allocation
✓ Higher Conversion Rates
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Your website serves as the central hub for your online presence. It’s essential for providing information, showcasing your services, and converting visitors into customers. A well-optimized website enhances user experience and improves search engine rankings.
✓ Improved User Experience
✓ Higher Conversion Rates
✓ Enhanced SEO
✓ Increased Credibility
✓ Better Performance Metrics
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CRM systems are vital for managing interactions with customers, maintaining relationships, and improving customer retention. An optimized CRM strategy helps you track customer data, generate and convert leads, and enhances retention.
✓ Improved Retention
✓ Enhanced Personalization
✓ Efficient Data Management
✓ Increased Sales Opportunities
✓ Streamlined Communication
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Local listings are crucial for increasing your visibility in local searches and ensuring that potential customers can easily find your business online. Accurate and consistent local listings help build trust and drive traffic.
✓ Increased Local Visibility
✓ Enhanced Trust and Credibility
✓ Improved Search Rankings
✓ Increased Traffic and Leads
✓ Better Customer Engagement
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Organic lead generation focuses on leveraging proven, non-paid strategies and frameworks to maximize your lead pipeline. I help you attract high-quality leads without relying on paid advertising. This sustainable approach builds long-term value and trust with your audience, ensuring a steady flow of potential customers.
✓ Cost-Effective
✓ Sustainable Growth
✓ Enhanced Brand Loyalty
✓ Higher Quality Traffic
✓ Improved Conversion Rates
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Social media platforms are essential for building relationships with customers, increasing brand awareness, and driving traffic to your website. An effective social media strategy helps you engage with your audience and promote your services.
✓ Traffic Generation
✓ Brand Building
✓ Enhanced Customer Engagement
✓ Cost-Effective Marketing
✓ Market Insights
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Paid advertising is essential for reaching a larger audience and driving targeted traffic to your website. Optimized paid ad campaigns maximize your return on investment and increase your chances of converting leads into customers.
✓ Targeted Reach
✓ Immediate Visibility
✓ Higher Conversion Rates
✓ Scalable Results
✓ Measurable ROI
How we work together
The movements have an intentional sequence.
While it’s not required to go through all movements to work together,
Movement Three requires we go through Movement Two
and Movement Two requires we go through Movement One.
Gain clarity on your digital marketing potential with a free 60-minute strategy session. You'll walk away with clear and actionable insights. Schedule a meeting as early as the next business day.
Movement One
Get an in-depth audit and custom plan tailored to your business. This comprehensive audit and plan ensure you’re equipped with the strategies needed to succeed in today’s competitive landscape. This takes 3-5 business days. Fully refundable if not satisfied.
Movement Two
Movement Three
Take control of your marketing future with our comprehensive digital marketing coaching. After developing the plan in Movement Two, I’ll work with you and your team to train and empower you to implement and manage the entire strategy.
Option A
*$2,500/mo is the starting price. May increase depending on the plan* I provide hands-on management of your digital marketing ecosystem. I'll execute the made-for-you plan, continuously monitor performance, and make real-time adjustments to keep your digital marketing efforts aligned with your business goals. Does not include ad spend or specialized creative services. Limited availability.
Movement Three
Option B
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"Maverick Culture has been a great investment for me and my business. Knowledgeable, trustworthy, and, most of all, easy to work with. I would highly recommend."
Adam Braud, Adam Braud Fitness
I’m Tahe (Tay) Governor
and I make marketing make sense.
I know how scary it is to take the risk of starting your own business, especially when you know the security a job can provide. But you dared to believe in yourself. I love what I do because I get to work alongside business owners just like you and believe in you, too.
I’ve been able to work with businesses that range from
non-profit to for-profit.
From zero-figures to eight-figures.
From B2B to B2C.
Even from construction to crypto.
I’ve grown multiple social accounts to over 10K+ followers,
ghost-written a couple of books for clients,
ran a $125 Facebook ad that generated over $15K,
helped a product launch increase its value 20x,
built out a digital course,
and helped an entrepreneur rebrand to land their dream client.
I’m a family man, a disciple of Jesus, and a lover of anime and video games.
